SERVICES
GTM agency for B2B software, running four disciplines under one team: branding, websites, product design, and growth.
Get go-to-market right before you launch
Litebox is a GTM agency for B2B software, built to work with pre-seed and seed companies too: teams with a product still in progress or just launched, where the brand, site, and positioning need to be right before the rest of go-to-market can work. The goal here is getting that foundation right the first time, before spending anywhere else.
SEGMENT
Pre-seed and seed startups, pre-launch or just launched.
MARKETING TEAM
None yet.
PUBLIC CASES
Some of the technical software companies we've worked with: MotherDuck, CodeRabbit, Browserbase, Keycard, CopilotKit, and gbox.
MODEL
Project or retainer.
PROOF
Bugster's full brand system: 10 weeks, June to August 2025.
Pre-launch, the budget goes to brand, the first website, and positioning that holds up
Why Litebox
That budget breaks down into three things: who the brand is, what the site says on day one, and how the story holds up once real users show up. Litebox works with pre-seed and seed software startups that have already raised a round and have a product in progress or just launched, prioritizing the foundation over anything that depends on traffic that doesn't exist yet. Being early-stage doesn't change who's on the team: the same senior staff who run later-stage engagements scope an early one down to what's needed, while keeping the same level of attention. What doesn't make sense this early: a growth program planned for a site that isn't live yet, or a content calendar for an audience that hasn't found the product.
Brand and the first site come before growth work
Our services
We run branding, websites, product design, and growth as one team, and for an early-stage engagement that usually means starting with the first two: a brand identity and a first site designed to carry the story past launch, without needing to redo it once growth work starts.
Explore the full range of services.Bugster's full brand system took 10 weeks, start to finish
Bugster
Bugster came to us pre-launch, needing a brand identity and positioning before the product had real users. We ran the engagement in order: brand and positioning first, then the initial site, then a plan for the growth work to start once there was traffic to build on. The full brand system took 10 weeks, from June to August 2025. In our experience, a site made before the brand is set is the one that gets redone, and soon, which is why getting the order right the first time costs less than fixing it later.
The answers we'd give you on a first call
A brand and site done right before launch holds up after it.
Talk to the teamNot ready yet? Explore all the work