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MotherDuck
Quacktastic Success: How MotherDuck's Creative Marketing Site Took Flight with Litebox
Brand Design
UX UI Design
Web Development
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The challenge

MotherDuck approached Litebox in need of a unique and innovative marketing site that could attract the attention of an audience primarily focused on developers. Their main product is a simplified and performant data warehouse that helps developers offer SaaS application customers fast and fresh analytics for efficient decision-making. The main goal was to launch a high-quality website that could be innovative for the IT industry and particularly attractive for developers with just a few scrolls.

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The outcome

We worked with UX, UI, and development teams to launch an MVP within a short timeframe and a very limited roadmap. The website includes several Lottie animations that represent the brand spirit, mostly in the form of an adorable duck. The Scrum framework was vital in this project to estimate the work and define priorities, organizing processes in story points to manage time and efforts while creating an MVP that allowed MotherDuck to reach users and introduce its products to the market in record time. We launched the website in just two months despite the project's complexity, and they decided to continue working with us, as they said, due to the excellent communication and quality of design, development, and performance from the Litebox team.

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