# The developer marketing agency built for DevTools startups Litebox is a GTM agency for B2B software, and DevTools is where we specialize most directly, writing the way developers actually read: technical enough to earn trust, clear enough to convert. For a developer tool going from pre-launch positioning to post-Series-A scale, that means marketing that reads like it's from inside the category, not outsourced. [Talk to the team](https://litebox.ai/contact-us) ## Key facts - **Services:** GTM agency for B2B software, running four disciplines under one team: branding, websites, product design, and growth. - **Public cases:** Some of the technical software companies we've worked with: MotherDuck, CodeRabbit, Browserbase, Keycard, CopilotKit, and gbox. - **Segment:** DevTools startups. - **Model:** Project or retainer. - **Channels:** Docs, GitHub and AI answers. - **Proof:** 4X organic sessions in 5 months, on the site we redesigned for CopilotKit. ## Marketing to developers has to be as specific as the product itself Developers spot generic marketing agency copy immediately: stock photos of handshakes, vague talk of "reaching your audience," and CTAs that assume no one asked a technical question. A devtools marketing agency earns credibility the way the product does: by being specific about what the tool does and how it fits into a developer's actual workflow. That specificity is what separates an agency built around developer-first companies from a generalist agency that markets everything from fintech to fashion. ## One team runs branding, websites, product design, and growth for DevTools startups We run branding, websites, product design, and growth as one team, with technical content as the piece that carries the most weight for a developer audience: docs-adjacent posts, comparison pages, and content designed to hold up when a developer, or an AI system, goes looking for a real answer instead of a pitch. [Explore the full range of services, including technical content for developer audiences.](https://litebox.ai/services/growth/technical-content) ### Technical content that ranks and holds up to a developer's second read Developers re-read what convinces them: a comparison page, a docs-adjacent post, or an AI-generated answer gets checked against the product before it's trusted. We write technical content designed to survive that second look, accurate enough to sit next to your own docs and clear enough to rank for the questions developers actually search. ## CopilotKit's organic sessions grew 4X in 5 months on the site we redesigned ### CopilotKit CopilotKit, an open source project that adds AI copilots to other products, needed a site developers and AI systems could both read directly. We redesigned it around an llms.txt file, semantic HTML, and a twin .md version of every page, moved the content into Sanity so the team could ship changes without a developer, and added a live product demo on the homepage. Organic sessions grew 4X in 5 months. As part of the same project, we also scored 9 competitors across 30 page types, a benchmark that shows how an entire developer ecosystem stacks up, page type by page type. [Read the CopilotKit case study](https://litebox.ai/work/copilotkit) ## The answers we'd give you on a first call ### What makes marketing to developers different? Developers evaluate a product the way they'd review a pull request: they check the details, skip anything that reads like a pitch, and expect a straight answer to a technical question. Marketing that works here explains the product accurately first, and sells second. ### Do you write technical content? Technical content is one of the core services we run for DevTools clients: comparison pages, docs-adjacent posts, and content designed to answer a real technical question, not just rank for one. ### Do you work with open source products? CopilotKit, one of our DevTools clients, is an open source project, and the same principles apply: the audience evaluates the product directly, so the marketing has to hold up to that scrutiny. ### Do we need a DevRel program first? DevRel and marketing solve different problems: DevRel builds relationships with individual developers over time, while marketing gets the right developers to the site and the docs in the first place. We work alongside a DevRel program if one exists, but it isn't a prerequisite. ### How much does it cost? Pricing depends on scope, not on how technical the audience is: a DevTools engagement is priced the same way any other client's is, based on project scope. Go to pricing for what's included at each stage. ### How does a project start? Most DevTools engagements start with a working session to map the current brand, site, and docs, followed by a scoped plan for what comes first. ## Discover what a developer marketing agency for DevTools startups can do. [Talk to the team](https://litebox.ai/contact-us) · Not ready yet? [Explore all the work](https://litebox.ai/work) --- HTML version: https://litebox.ai/for/devtools-startups · All pages: [sitemap.xml](https://litebox.ai/sitemap.xml) · Agent guide: [llms.txt](https://litebox.ai/llms.txt)