# Litebox — The GTM Agency for DevTools

## Branding, Websites, Product Design & Growth

Litebox is a go-to-market agency for B2B software, built for DevTools: branding, websites, product design, and growth. One team that stays on after launch.

## What we do

We partner with DevTools on the brand, web design, and growth strategy that gets you from zero to market-ready, while you stay heads-down on the product.

- **Data-driven growth strategies** — we turn metrics into a product-led growth engine built to test, learn, and scale what actually works. [Growth](https://litebox.ai/services/growth)
- **Standout brands** — high-impact brand identities that help DevTool teams communicate clearly and connect with the right audience from day one. [Branding](https://litebox.ai/services/branding)
- **Conversion-focused websites** — websites built for demand gen and lead capture, turning your offering into a story that converts visitors into clients. [Websites](https://litebox.ai/services/websites)
- **High-impact products** — from the first sketch to the shipped feature, product design that developers want to use. [Product](https://litebox.ai/services/product)

## Growth in action

DevTools we've partnered with, from first launch to ongoing growth:

- [MotherDuck](https://litebox.ai/work/motherduck) — How MotherDuck's playful brand took flight with Litebox.
- [CodeRabbit](https://litebox.ai/work/coderabbit) — Litebox cracks the code, making CodeRabbit's AI accessible to all.
- [Browserbase](https://litebox.ai/work/browserbase) — Browserbase's ecosystem gets a cohesive, high-performance GTM makeover.
- [Keycard](https://litebox.ai/work/keycard) — Litebox unlocks Keycard's potential, paving the way for a successful launch.
- [CopilotKit](https://litebox.ai/work/copilotkit) — Litebox builds the brand and website for CopilotKit, an open source AI framework, growing SEO traffic 3.6x in 7 months.
- [Gbox](https://litebox.ai/work/gbox) — Litebox builds a blueprint-inspired brand system for Gbox’s AI agent infrastructure.

## Go-to-market FAQs

### What is a go-to-market agency?

A go-to-market agency, or GTM agency, works on how a software product gets positioned, explained and sold, from the first brand decision to the pipeline that follows launch, where a single-channel agency runs one piece of that path. For a B2B software company that usually means four connected surfaces: the brand, the marketing site, the product itself, and the growth work that starts once people can sign up. Litebox is a go-to-market agency for B2B software, with DevTools as the segment where we work most, and the [four services](https://litebox.ai/services) live under one team so the handoffs between them never become your problem.

### How is a go-to-market agency different from a marketing agency?

A marketing agency runs channels for a product whose positioning, marketing site and pricing are already settled, so its work starts where yours is finished. A go-to-market agency works upstream of that, on what the product is called, how it is explained to a developer, the site that has to convert that developer, and the growth motion after launch. Most GTM agencies come from the sales side and focus on outbound, RevOps and demand generation, while Litebox works the product-facing side of go-to-market for developer tools and the B2B software companies selling to developers, which is where a technical buyer decides whether to trust you.

### When does a startup need a go-to-market agency instead of hiring in-house?

A go-to-market agency makes sense before the first marketing hire, when the founder is still the one naming the product, writing the marketing site and deciding what to say to developers, because the agency stands in for a team the company does not have yet. Once a marketing lead is in place the question changes, and an agency plugs into that person's plan on the pieces a lean team rarely covers well on its own: brand, the marketing site, product design and the growth work that runs alongside them.

## Get in touch

[Talk to the team](https://litebox.ai/contact-us) — tell us where your DevTools startup is today.

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